Just two loves; Marketing & Surfing.
With a wealth of knowledge and passion bordering on obsession, my career to date has spanned multiple roles. I started out co-founding a SaaS startup and have gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.
I believe that the key to growing a SaaS business is to create a repeatable & scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers and ultimately advocates.
Throughout my career, I’ve been responsible for building the growth engines of various B2B SaaS companies. I’ve built amazing teams who together have increased lead generation by 30x, grown signups by 10x and added millions in recurring revenue.
When I’m not in the office, I consult on marketing to various SaaS startups and spend as much time surfing and snowboarding as I can.
Conducting customer interviews & market research to determine brand strategy, positioning & key messages.
Developing and executing marketing initiatives that move the needle on the key SaaS customer acquisition metrics.
Acquiring customers through engaging, educational blog & long-form content,
Capturing & nurturing leads through automation campaigns before handing over to sales
Developing effective websites on the WordPress platform and optimising them for conversion
Utilising social networks to distribute content and engage audiences
Designing, implementing and leveraging analytics tools to track key SaaS metrics
Leveraging search engines to inform content, grow traffic and increase customer acquisition.
Designing of web application interfaces. Knowledge of onboarding & retention best practices.
Proficiency in PS and ID and the creative ability to produce collateral, documents, imagery, etc.
Bachelor of Business
I completed a Bachelor of Business at Southern Cross University
B&T 30 Under 30
I was honoured to be included in B&T Magazine’s 30 Under 30 list
Inbound Marketing Certified
I completed a certification in Inbound Marketing from HubSpot