VP of Marketing
InVision is a prototyping, workflow and collaboration platform for designers.
Despite having no sales & marketing functions, InVision had grown impressively off the back of a great product and strong word of mouth.
After taking a large round of funding, they needed to scale that growth by increasing customer acquisition and monetisation.
As the first marketing hire, I was tasked with building the marketing function from the ground up.
Interviewed 30+ customers and built detailed buyer personas that drove highly-targeted marketing execution.
Implemented a comprehensive marketing analytics & technology stack to gain deep insights into acquisition rates & uncover opportunities.
BUILT A MARKETING TEAM
Built, aligned and lead a marketing team of 6 to execute our highest priority marketing initiatives.
UPDATED BRANDING & MESSAGING
Rolled out new branding, positioning and messaging targeted at helping designers understand the value the product can bring.
LAUNCHED NEW WEBSITE
Launched new website to showcase new messaging and rolled out a high velocity A/B testing program to increase conversion rates.
SCALED DEMAND GENERATION
Scaled content production, social media marketing, SEO & paid advertising to increase customer acquisition and revenue.
Increase in website visitors
Increase in signups