About Me

Just two loves; Marketing & Surfing.

With a wealth of knowledge and passion bordering on obsession, my career to date has spanned multiple roles. I started out co-founding a SaaS startup and have gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

 

I believe that the key to growing a SaaS business is to create a repeatable & scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers and ultimately advocates.

 

Throughout my career, I’ve been responsible for building the growth engines of various B2B SaaS companies. I’ve built amazing teams who together have increased lead generation by 30x, grown signups by 10x and added millions in recurring revenue.

 

When I’m not in the office, I consult on marketing to various SaaS startups and spend as much time surfing and snowboarding as I can.

Knowledge

  • Marketing Development

    Conducting customer interviews & market research to determine brand strategy, positioning & key messages.

  • Customer Acquisition

    Developing and executing marketing initiatives that move the needle on the key SaaS customer acquisition metrics.

  • Content
    Marketing

    Acquiring customers through engaging, educational blog & long-form content,

  • Lead Nurturing & Scoring

    Capturing & nurturing leads through automation campaigns before handing over to sales

  • Web Design & Optimisation

    Developing effective websites on the WordPress platform and optimising them for conversion

  • Social Media

    Utilising social networks to distribute content and engage audiences

  • Analytics

    Designing, implementing and leveraging analytics tools to track key SaaS metrics

  • SEO

    Leveraging search engines to inform content, grow traffic and increase customer acquisition.

  • UI Design

    Designing of web application interfaces. Knowledge of onboarding & retention best practices.

  • Graphic Design

    Proficiency in PS and ID and the creative ability to produce collateral, documents, imagery, etc.

Achievements

Bachelor of Business

I completed a Bachelor of Business at Southern Cross University

B&T 30 Under 30

I was honoured to be included in B&T Magazine’s 30 Under 30 list

Inbound Marketing Certified

I completed a certification in Inbound Marketing from HubSpot

Let's grow your SaaS company together
I'd love to hear about any available opportunities
Let's talk