Comments on: Building your brand: A guide for B2B SaaS Companies https://aaronbeashel.com/brand-building-b2b-saas-startups/ Tue, 13 Dec 2016 21:19:39 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Dan DiGangi https://aaronbeashel.com/brand-building-b2b-saas-startups/#comment-10579 Tue, 13 Dec 2016 21:19:39 +0000 https://aaronbeashel.com/two/?p=721#comment-10579 Not sure if you still check your blog but really enjoyed this article. Some nice tidbits I’m going to implement into Get20 as we transition into a licensing B2B!

Thanks!

– Dan DiGangi

]]> By: What People Look for in SaaS: Data and Exercises to Help https://aaronbeashel.com/brand-building-b2b-saas-startups/#comment-10028 Mon, 22 Feb 2016 13:47:13 +0000 https://aaronbeashel.com/two/?p=721#comment-10028 […] in mind that one of the most important factors for brand success is differentiation; you shouldn’t copy the brand strategy of any existing SaaS company, nor should you rigorously […]

]]> By: Paul Tomes https://aaronbeashel.com/brand-building-b2b-saas-startups/#comment-6931 Sun, 28 Dec 2014 22:00:03 +0000 https://aaronbeashel.com/two/?p=721#comment-6931 Excellent article. Thanks for sharing Aaron. Do you have any advice or benchmarks on the amount of money spent on branding (creation and activation) for a start up. I know the answer may be “how long is a piece of string” but wonder if there is any rule of thumb – percentage of revenue (year 1.2.3) or creation = x and activation = y% per month. Thanks for any advice.

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