Dubsat’s suite of integrated products make it easy for brands and agencies to create and distribute advertising content.
Traditionally a service offering where they’d ingest advertisements on physical tapes before sending them to TV networks, Dubsat had recently productised their offering.
Despite now being a software company, their go to market strategy hadn’t been updated and they needed someone with extensive SaaS experience to reinvent the way they get their products in the hands of potential customers.
As Marketing Director, I was tasked with rebuilding the marketing function from the ground up.
Conducted 20+ customer interviews to understand buyer pain points and build detailed personas.
REBUILT BRAND ARCHITECTURE
Rebranded the company and several of it’s products to simplify the brand architecture and address long-standing brand issues.
UPDATED POSITIONING & MESSAGING
Used insights from customer interviews to build an entirely new, simplified positioning and messaging system focused on customer benefits.
LAUNCHED NEW WEBSITE
Designed and built entirely new website to showcase new positioning and messaging and increase conversions.
SCALED INBOUND MARKETING
Implemented HubSpot, launched the blog and created gated eBooks to attract more potential customers and convert them to leads.
BUILT A MARKETING TEAM
Built, aligned and lead a marketing team of 3 to prioritise and execute initiatives.
Increase in website visitors
Increase in leads
Increase in signups