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InVision - Aaron Beashel

InVision App

VP of Marketing

InVision is a prototyping, workflow and collaboration platform for designers.

Backstory

Despite having no sales & marketing functions, InVision had grown impressively off the back of a great product and strong word of mouth.

 

After taking a large round of funding, they needed to scale that growth by increasing customer acquisition and monetisation.

Work

As the first marketing hire, I was tasked with building the marketing function from the ground up.

DEVELOPED PERSONAS

Interviewed 30+ customers and built detailed buyer personas that drove highly-targeted marketing execution.

IMPLEMENTED ANALYTICS

Implemented a comprehensive marketing analytics & technology stack to gain deep insights into acquisition rates & uncover opportunities.

BUILT A MARKETING TEAM

Built, aligned and lead a marketing team of 6 to execute our highest priority marketing initiatives.

UPDATED BRANDING & MESSAGING

Rolled out new branding, positioning and messaging targeted at helping designers understand  the value the product can bring.

LAUNCHED NEW WEBSITE

Launched new website to showcase new messaging and rolled out a high velocity A/B testing program to increase conversion rates.

SCALED DEMAND GENERATION

Scaled content production, social media marketing, SEO & paid advertising to increase customer acquisition and revenue.

Results

40%

Increase in website visitors

30%

Increase in signups

Let's grow your SaaS company together
I'd love to hear about any available opportunities
Let's talk