Co-founder and Head of Marketing
Launchpad6 is an online video platform that allows customers to instantly launch customizable video sites.
As one of the founding members of the company, I was tasked with building our entire go-to market function from the ground up, with a sales & marketing budget of just $1000 per month and no other people to help me execute.
As the sole person focused on sales & marketing, I was tasked with creating our entire customer acquisition machine from scratch.
Designed the company branding, including logo, fonts, colours, graphics and more.
Built the marketing site myself, including devising messaging, writing copy, designing graphics & optimizing for search.
Wrote eBooks, developed gated demo sites and devised contact sales mechanisms to capture leads.
Designed a measurable, scalable sales process and implemented Salesforce Sales Cloud.
Setup Google Adwords, wrote blog posts & managed social media accounts to drive demand and generate leads.
As co-founder, I was instrumental in the hiring & leading of the wider team that developed the product and supported customers.
The Go-To Market systems and assets I created were directly responsible for closing deals with hundreds of customers.