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OneSaaS Career Story | Growth Hacker | Aaron Beashel

OneSaaS

Head of Marketing

OneSaaS connects your business apps (eCommerce, Accounting, CRM) and automatically shares data between them, saving small business owners from hours of manual data entry.

The backstory

Before I joined, OneSaaS had taken a very traditional approach to marketing. Lead by a former bank marketer, their online and content efforts were minimal and they had previously focused a lot on brand marketing which was ineffective for a startup in their position.

 

With a round of funding about to land, OneSaaS knew they needed to build a marketing team to help them grow and they needed nothing but A-grade players to be able to drive results.

Work

As the new head of marketing, I was tasked with growing customer acquisition through B2B SaaS marketing best practices.

DEVELOPED PERSONAS

Interviewed 50+ customers and built detailed buyer personas that drove highly-targeted marketing execution.

IMPLEMENTED ANALYTICS

Implemented a comprehensive marketing analytics & technology stack to gain deep insights into acquisition rates & uncover opportunities.

BUILT A MARKETING TEAM

Built, aligned and lead a marketing team of 2 to execute our highest priority marketing initiatives.

Let's grow your SaaS company together
I'd love to hear about any available opportunities
Let's talk