SafetyCulture is the worlds most used inspection app, helping employees at companies like Tesla, Virgin, GE & Toyota go home safely to their families.

For the first 10 years of it’s life, Campaign Monitor had grown organically with virtually no sales or marketing efforts.

After taking $250 million in funding from Insight Venture Partners (the biggest ever investment in Australian tech history), they had a mandate to scale customer acquisiton and revenue

As one of the first marketing hires, I was tasked with leading our Inbound Marketing efforts.

Interviewed 50+ customers and built detailed buyer personas that drove highly-targeted marketing execution.

Scaled content production by finding and leading a team of freelancer writers.

Interviewed 50+ customers and built detailed buyer personas that drove highly-targeted marketing execution.

Increased lead generation by developing high-quality, gated content assets and promoting them through organic & paid channels.

Designed and implemented targeted lead nurturing workflows to nurture top of funnel leads and turn them into customers.

Implemented sophisticated, data-driven lead scoring systems to find the best leads and surface them to our 30+ man sales team.