Comments on: 4 scalable growth hacks to reduce churn in your B2B SaaS product

By: Lirik

Lirik — Thu, 22 Jun 2017 10:52:21 +0000

Insightful read Aaron! I think, to reduce churn, it is still best to ensure customer satisfaction. Human interaction and prompt action to customer problems could help as well. Keeping your services fully operational and updated is another way to keep your customer satisfied. Keeping up with your promises/offers from the start would render you reliable as well.

By: Greg Brown

Greg Brown — Tue, 18 Feb 2014 19:52:39 +0000

Aaron – great post! One thing I’ve learned working at HubSpot is that automating these processes is key to scale, but nothing can replace human contact for on-board and support. The AOV and LTV of your product certainly determines how much 1:1 support you can offer, but I’ve found human based support can greatly reduce churn and increase customer happiness. How do you manage support at Dubsat?

By: Stuart @ Gleamio

Stuart @ Gleamio — Mon, 18 Nov 2013 05:24:22 +0000

Totally agree with the business value stuff, difficulty here is that the value is different for people but if you can crack that nut you’re on the road to great retention rates. For that very reason we’re planning to roll out revenue tracking for Ecom shortly 🙂

By: Liam Gooding

Liam Gooding — Sun, 17 Nov 2013 22:38:17 +0000

Hey Aaron,

Great post. Churn is one of those “unsexy” metrics that gets far less attention that acquisition activities, and yet in my opinion, it’s usually the best low hanging fruit in terms of fixing a funnel and increasing profitability. I mean, you’ve already paid the CAC on those users right, why throw more water in the bucket if you have a slow leak?

Quantifying the value of your product to a customers business is an awesome idea – might need some creativity with some products to find a comparable metric or something relative, but I’d certainly be intrigued to see other b2b saas apps that have done this and what the feedback was…