I designed, built and wrote all the copy for the new Dubsat website, where I was Marketing Director for a year. In order to make the new site resonate with audiences and increase conversions, I conducted extensive buyer persona research before starting and then built a 110 page website that addressed buyers needs at every stage of the buying cycle.

The background grey doesn’t make it the most visually amazing website, but the conversion increase from the project was huge. That result makes it one of the creative pieces I am most proud of.