Services

I believe the best SaaS companies grow because they create a Growth Engine. Every Growth Engine has multiple parts, and below are some of the one’s I can help you with.

  • Customer Discovery

    I’ve done extensive data analysis to identified key segments, completed over 200+ customers and built detailed buyer personas for billion dollar companies like InVision. I can help you figure out who to target and how to reach them.

Knowledge

  • Marketing Development

    Conducting customer interviews & market research to determine brand strategy, positioning & key messages.

  • Customer Acquisition

    Developing and executing marketing initiatives that move the needle on the key SaaS customer acquisition metrics.

  • Content Marketing

    Acquiring customers through engaging, educational blog & long-form content,

  • Lead Nurturing & Scoring

    Capturing & nurturing leads through automation campaigns before handing over to sales

  • Web Design & CRO

    Developing effective websites on the WordPress platform and optimising them for conversion

  • Social Media

    Utilising social networks to distribute content and engage audiences

  • Analytics

    Designing, implementing and leveraging analytics tools to track key SaaS metrics

  • SEO

    Leveraging search engines to inform content, grow traffic and increase customer acquisition.

  • UI Design

    Designing of web application interfaces. Knowledge of onboarding & retention best practices.

  • Graphic Design

    Proficiency in PS and ID and the creative ability to produce collateral, documents, imagery, etc.

Achievements

Bachelor of Business

I completed a Bachelor of Business at Southern Cross University in 2010

B&T 30 Under 30

I was honoured in B&T Magazine’s 30 Under 30 in 2012

Inbound Marketing Certified

I completed a certification in Inbound Marketing in 2013

Let's grow your SaaS company together
I'd love to hear about any available opportunities
Let's talk