Hi David

Thanks so much for the comment and i’m stoked to hear you guys got a lot of value out of the post. Appreciate the sharing on Twitter as well.

I agree there is a lot of focus on limiting your metrics in most material. When I first started putting this list together for my previous company I found I had to visit like 50 different sources to get a comprehensive understanding of everything we should be tracking, so I thought it might be good to put a more comprehensive list that others can use as inspiration.

I also agree time is such a critical factor. Lincoln Murphy wrote a great article on SaaS CAC efficiency which I think does a good job of showcasing why it is so critical (http://goo.gl/hgDy7K). If you can get the time from visit site – activation down then then your time to CAC payback goes down and your ACV goes up which is always nice.

This is compounded when you have a viral factor to your product. The quicker you can get people through the viral loop can have a massive effect on how many users you acquire. David Skok (the man is a god!) also wrote an awesome article (http://goo.gl/wjXah) on this that outlines how reducing your viral cycle time from 2 days to 1 day can literally mean the difference between 20,000 users and 2 million users. Worth reading.

Keep up the good work!

Aaron