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Campaign Monitor - Aaron Beashel

Campaign Monitor

Director of Demand Generation

Campaign Monitor is an email marketing tool that makes it easy to create and send beautiful email marketing campaigns.

The backstory

For the first 10 years of it’s life, Campaign Monitor had grown organically with virtually no sales or marketing efforts.

 

After taking $250 million in funding from Insight Venture Partners (the biggest ever investment in Australian tech history), they had a mandate to scale customer acquisiton and revenue

Work

As one of the first marketing hires, I helped grow the team to 30+ members and have worked across many areas of marketing.

DEVELOPED PERSONAS

Interviewed 50+ customers and built detailed buyer personas that drove highly-targeted marketing execution.

SCALED CONTENT PRODUCTION

Scaled content production by finding and leading a team of freelancer writers.

IMPROVED SEARCH RANKINGS

Lead the optimization of our website to increase social ranking & drive traffic.

INCREASED LEAD GENERATION

Increased lead generation by developing high-quality, gated content assets and promoting them through organic & paid channels.

IMPLEMENTED LEAD NURTURING

Designed and implemented targeted lead nurturing workflows to nurture top of funnel leads and turn them into customers.

IMPLEMENTED LEAD SCORING

Implemented sophisticated, data-driven lead scoring systems to find the best leads and surface them to our 30+ man sales team.

Results

40%

Increase in website visitors

30x

Increase in leads

3x

Increase in signups

Let's grow your SaaS company together
I'd love to hear about any available opportunities
Let's talk