Director of Demand Generation
Campaign Monitor is an email marketing tool that makes it easy to create and send beautiful email marketing campaigns.
For the first 10 years of it’s life, Campaign Monitor had grown organically with virtually no sales or marketing efforts.
After taking $250 million in funding from Insight Venture Partners (the biggest ever investment in Australian tech history), they had a mandate to scale customer acquisiton and revenue
As one of the first marketing hires, I helped grow the team to 30+ members and have worked across many areas of marketing.
Interviewed 50+ customers and built detailed buyer personas that drove highly-targeted marketing execution.
SCALED CONTENT PRODUCTION
Scaled content production by finding and leading a team of freelancer writers.
Lead the optimization of our website to increase social ranking & drive traffic.
INCREASED LEAD GENERATION
Increased lead generation by developing high-quality, gated content assets and promoting them through organic & paid channels.
IMPLEMENTED LEAD NURTURING
Designed and implemented targeted lead nurturing workflows to nurture top of funnel leads and turn them into customers.
IMPLEMENTED LEAD SCORING
Implemented sophisticated, data-driven lead scoring systems to find the best leads and surface them to our 30+ man sales team.
Increase in website visitors
Increase in leads
Increase in signups